DoubleClick, Campaign Manager, DCM, DFA, DDM, CPA, Pay Per Click, Paid Search, App Campaigns, list of terms is big. I would understand that you would like to stop reading right now, but believe me, it is worth the knowing what these terms mean. Adwords is now Google Ads (great, one less term) but you need … Read more
Para sustituir a Google Analytics por Tag Manager solo hace falta crear una etiqueta en Tag Manager que envíe las páginas visitadas a Google Analytics El Tag es del tipo Universal Analytics y lo que queremos enviar es la visita a una página, un Page View. Ahora solo nos falta el disparador, o trigger. Éste … Read more
https://support.google.com/analytics/answer/1033068?hl=en https://support.google.com/tagmanager/answer/6106716?hl=en
2019 The End of Google Analytics SDK for mobile Now that you can no longer use the Google Analytics SDK for Android, we only have Firebase for Android. October 2019: This is the date on which the Analytics SDK for Android will stop working. Impact: No more Google Analytics to see Firebase screen views and … Read more
How many users get the bottom of your page? How long does it take to get to the footer? Do they see the whole page? Do they only see half and leave the page? All those questions can be answered thanks to a new Tag Manager tag. Scroll Depth Tag Depending on the design of … Read more