DoubleClick, Campaign Manager, DCM, DFA, DDM, CPA, Pay Per Click, Paid Search, App Campaigns, list of terms is big. I would understand that you would like to stop reading right now, but believe me, it is worth the knowing what these terms mean.

Adwords is now Google Ads (great, one less term) but you need to know that Adwords existed cause Google Ads is Adwords except for the aspect.

Search Ads 360, before DoubleClick Search ‘DS’, IT IS NOT the tool to create search engine ads. For this, you have Adwords, best said, Google Ads.

Then, what is Search 360 used for?